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Where You Should Live Based on Your Interior Tastes? The Interior Styles of the UK – Mapped.

As part of the first annual Homewings Interiors Trend Report, we reviewed the style quiz results of over 13,000 Homewings community members across the UK, to uncover the distribution of interior design styles across the nation.

The results were very interesting. While we are all still loving some good-ol’ Scandi comfort, the strongest nuance that we identifies was from the clean and contemporary style preferences of Northerners, to far more relaxed ones in the South. Homewings CEO & Co-founder, Cornelia de Ruiter says:

"People are asking more of their homes. Scandinavian simplicity is still strong, but it will be joined by a want for understated opulence with rich velvets, brass accents & different stone finishes."

To get the full 2018 rundown, download our FREE Homewings Interiors Trend Report report here and get all the top trend inspiration you'll need in 2018.

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01 Scotland Embracing the ‘hygge’ life! Scots brightened up their homes with pastel tones & clean lines.

02 North of England Sleek leathers and chrome accents – Northerners were all about the elegant finish this year.

03 The Midlands Minimalist lines and muted hues put a traditional spin on the Scandi.

04 Wales Mid–Century reigns supreme with elegant wood furnishings and bold 70s prints.

05 South West England Somewhere between traditional and modern, Cornish coast residents have masters the balance between chic and comfort.

06 South East England This is where the artists live! In the most eclectic region, it was about vintage finds and colourful furnishings.

07 East Anglia Shabby-chic flair is more popular here than anywhere else, favouring comfort and delicate colour schemes.


As a London based company, we were also curious to delve into the data collected in the diverse capital. Unsurprisingly no one style can be crowned as most popular. However, neighbourhoods have distinct interior characters. Take a look at London’s interior styles mapped to see which London neighbourhood fits your style. Or if you’re a London local, go and see if your style matches the area you live in!

Click here to download the FREE Homewings Interiors Trend Report to find out the Top 10 Most Shopped Décor items of 2017 and to get our designers’ expert 2018 Trend Forecast.

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