Style and the City: What Your London Neighbourhood Says About Your Interior Style

by Homewings Editorial Team on 31/01/2018 in Design inspiration
tagged Home, Trend, Tips, Moving

We looked at over 500 homes in our interiors style deepdive into the capital as part of our first annual Homewings Interiors Trend Report. Although some results were expected — we’re looking at you Chelsea — others were surprising, including a rather conservative style in the East End. But of course, the most important question is: Does your interior style match the one of your neighbourhood?

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To get the full 2018 rundown, download our FREE Homewings Interiors Trend Report report here and get all the top trend inspiration you'll need in 2018.

North London

North London residents are almost evenly split between ‘Hygge’ Scandi (38%) and Eclectic (32%). The perfect mix for a laid back, family friendly area.

East London

Surprisingly, the East is not the most eclectic part of town, with 47% of its residents preferring cosy Scandi homes with Mid-Century accents.


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South West London

Sloanies are living up to their classy reputation – 47% opted for a sleek, Contemporary style with little bold colours and just 25% preferred an Eclectic mix.

Central London

Surviving the hustle and bustle of Central London requires laser focus. It follows that homes in the heart of the capital are no-fuss Modern, a favourite for furnished rentals.

South London

Interiors reflect their surroundings south of the river, with a vibrant mix of Eclectic and Contemporary design. The most common décor piece: a gallery wall.


Don’t know what your interior style is? Let’s find out! Simply click here to take our interior style quiz.

Download the FREE Homewings Interiors Trend Report to find out the Top 10 Most Shopped Décor items of 2017 and to get our designers’ expert 2018 Trend Forecast.

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