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Bedroom | Bathroom

Before & After: Hsui's Scandi Flat in East London

homewings before and after, living room design, living room interior design ideas Where: London UK | Budget: £2,000 | Designer: Francesco | Package: Classic

Hsiu came to Homewings when she was remotely planning her relocation back to London from Dubai. Now, we are sitting down with her to hear about her big move and Homewings home transformation.

How did you choose your new apartment and the location?

Before moving to Dubai we lived in London, so when we came back this time, we had an idea that we wanted to live East. We love the energy of the East End with all its fantastic bars and restaurants. We are so close to Hackney and Bethnal Green which we enjoy on the weekends and the location makes it really easy to get into central London for work.

Image: 2D room visualisation by the designer

2 Image: Final bedroom design

Quite a change of scene. How does the London life compare to Dubai?

They are completely different! Dubai is a city in the desert, so it's quite relaxed, but with everything being very luxurious. There is quite a lot of focus around the beach and the pace is definitely slower compared to London. There is so much to do here in London: It's a melting pot of different cultures and people. Being so close to Europe for traveling means completely new experiences and places on our doorstep. London is awesome and in my eyes the centre of the the world!


Why did you consider working with a Homewings designer?

Firstly I wanted new ideas about pieces of furniture and style because it's a small space. I needed good solutions for the apartment as space is so valuable in London, you really want to make the most of what you've got. Secondly we had special furniture that we wanted to keep, so I photographed it and added the images to the board and then Francesco used them along with the new items he suggested to create a scheme with everything that worked so well together.


What did you like best about working with your designer?

My favourite thing was how interactive it was with Francesco. First I had a brief to go through to determine the style I like, I thought this was great because they don't try to change what you like but encourage you to try new things. The collaboration board that we used was so fun — Francesco recommended pieces, some of which I would have never thought of myself. His ideas opened my eyes to new styling approaches while not trying to change my general style. The end result looked cosy and modern and it convinced us entirely.

Image: 2D visualisation by the designer Image: 2D visualisation by the designer

7 Image: Final livingroom design

How did you find the online collaboration process?

It was seamless and that was crucial as I carried out the project remotely. I was still in Dubai but wanted the apartment to be ready by the time we moved, so we worked on it from different continents essentially. I found it hard to picture what it was all going to look like before using Homewings. The biggest challenge was getting a sense of scale — I would see a sofa or table that I liked but then would have doubts about whether it would look huge or too small in the room and where to place it. Francesco really thought about the design, it all fits so perfectly and I was so impressed by how the space was utilised.


So what happened next?

Francesco made me a shopping list and I checked it over and made sure I wanted all the items and then used the shopping concierge service. It's so helpful as you just let them get on with it and they order and organise everything. It was so worth it as I didn't have time to order from 10 places and organise everything. It saved me hours of work!


Did you feel supported through the process?

Completely! If there were any issues I just emailed the team and they were very supportive. My shopping concierge was great and I think we instantly bonded as she has also lived in Dubai for a while. I couldn't believe how sweet she was while being completely on top of everything — nothing was too much to ask.



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