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Before & After: Hsiu's Scandi Flat in East London

homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Hsiu in her Scandi oasis

Planning an international move is always stressful – especially when an empty flat awaits at the other end. Hsiu was determined to make her move from Dubai to London as seamless as possible – with a helping hand from her Homewings team. From style concepts to design visualisations and furniture shopping, Homewings took care of every detail, making her home move-in ready, all online.

A couple of months later, we sat down with Hsiu in her newly designed Scandinavian oasis to chat about the transformation, and her Homewings design experience.

bedroom ideas, bedroom design, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: A Scandi bedroom through and through, with London vs. Stockholm prints, soothing tones and geometric details

It’s quite a change of scenery, from Dubai to London. How does the London life compare to Dubai?

“They are completely different! Dubai truly is a desert city so, if you know it well, it can be quite relaxing (in a very luxurious way). There is quite a lot of focus around the beach and the pace is definitely slower compared to London. That said, there is so much to do in London; It's a melting pot of different cultures and people so there is never a dull moment.”

Coming from a laid-back lifestyle in Dubai, Hsiu wanted to create an oasis with her new London home, opting for a clean and bright Scandinavian aesthetic with a muted and relaxing colour palette that would accentuate the plentiful natural light pouring into the spaces.

living room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Before: The living room space

“My designer really thought about the design, and it all fits so perfectly – I was so impressed by with how the space was utilised.”

living room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: Hsiu's living room design come to life

living room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: It's all in the details. Succulents, geometric shapes and good reading.

Why did you chose to work with a Homewings designer?

“The space is quite small” admits Hsiu, “so I was looking for new ideas about furniture, styles, and clever solutions for maximising space as it is valuable commodity in London. I was really looking to make the most of what I had.”

However, like many of our Homewings clients it wasn’t all about ‘out with the old, and in with the new’ for Hsiu. “We had special furniture that we wanted to keep, so I photographed it, added the images to the collaboration board and my designer integrated them along with the new items to create a scheme with everything that worked so well together.”

How did you find the Homewings design process?

“It was seamless and speedy, which was crucial as I carried out the project remotely and on a tight schedule. I was still in Dubai but wanted the apartment to be ready by the time we moved, so we were working on it from different ends of the globe, essentially.”

“Before using Homewings, I found it hard to picture what it was all going to look like. The biggest challenge was getting a sense of scale — I would see a sofa or table that I liked, but would have doubts about whether it would look huge (or too small) in the room, and where to even place it. My designer really thought about the design, and it all fits so perfectly – I was so impressed with how the space was utilised.”

“My designer recommended lots of pieces – some of which I would have never thought of myself. His ideas opened my eyes to new styling approaches and the result looks cosy and modern. It convinced us entirely.”

What did you like best about working with your designer?

“I loved how interactive it was. First I took the style quiz and completed a brief to determine the style we liked – I thought this was great because my designer didn’t try to change my style, but instead encouraged me to try new things."

"The collaboration board was also really fun to use. My designer recommended lots of pieces – some of which I would have never thought of myself. His ideas opened my eyes to new styling approaches and the result looks cosy and modern. It convinced us entirely.”

homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Hsiu's Design Concept: Monochrome with touches or warm colours and textures. Super Scandinavian with a hint of modernity – cosy, yet bright.

living room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Hsiu's Open Plan design visualised

“They order and organise everything. It was so worth it for me, as I didn't have time to order from 20 different places and organise deliveries, returns, etcetera. It really did save me hours of work.”

living room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: Hsiu's open plan design come to life

How did it all come together in the end?

“My personal concierge made me a really digestible shopping list, which was very helpful. You just say what you want to order and let them do the work! They order and organise everything. It was so worth it for me, as I didn't have time to order from 20 different places and organise deliveries, returns, etcetera. It really did save me hours of work.”

living room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Before: The open plan dining area

dining room ideas, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: Hsiu's open plan dining area come to life

dining room ideas, ceramics, open plan ideas, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: Soothing coloured ceramics and organically shaped Scandi-style seating for this zen dining area. All that's missing is some friends and good food.

Did you feel supported through the process, even with everything being done online?

“Completely! If there were any issues, I just e-mailed the team and they were very supportive. My shopping concierge was great, and I think we instantly bonded as she has also lived in Dubai for a while. I couldn't believe how sweet she was while being completely on top of everything — nothing was too much to ask.”

bedroom ideas, bedroom design, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Hsiu's bedroom design visualised

bedroom ideas, bedroom design, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat Before: The bedroom

bedroom ideas, bedroom design, homewings, before and after, online interior design, scandinavian, scandi style, scandi interiors, east london, london, how to decorate your flat After: Hsiu's bedroom design come to life

What do you think of your final design now that it has all come to life?

“It’s perfect. It is cosy yet modern and I am so impressed with the final result.”

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Ready to start your Before and After? Start your own project today by taking our style quiz or, [book a free consultation with one of our Hoemwings experts] (https://homewings.co.uk/consultation) to get any and all questions answered.

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